Explore the Internet and learn about your competitors, how to use search engines and plan your website link strategies.

- A basic web editor.

- An ISP and a host for your site.

- Software to publish your site to the web.

- One FAST LOADING static banner graphic (not animated).

- One small logo to represent your website.

- One FAST LOADING, large logo, designed with care.

- A basic design that you have in mind for your site including page lay-out and linked arrangements.

- A list of all website pages with their URLs and page titles which you wish to have indexed by the major search engines.

- A description of your website which should be concise and attractive to potential visitors; at least two descriptions prepared, one with no more than say twenty-five words and one with around fifty words.

- A list of keywords pertaining to your site, arranged in order of importance (important ones first). When keywords are selected they should include intentional spelling mistakes - most people are terrible at spelling.

- Your full contact details (name, company name, email address, telephone, etc.).

- The category under which you wish your site to be listed in directories like Yahoo!

- A description of the target audience for the website.

- Lastly, but most importantly, you should find a means of keeping track of your website promotion efforts.