In my experience teaching Internet seminars, workshops, and
classes, inevitably somebody comes to me with a product or organization that they want to
promote over the web. They begin with a misunderstanding about the nature of web
technology. The belief goes something like this: All I have to do is put up my web page,
advertising my product, and they will come. There is a sense that a web page is like a
large outdoor sign placed next to a highway where passersby will see it. A web page is
placed on a web computer, which makes it accessible to those who know how to find it and
have the equipment to access it. A web page is more like a large outdoor sign placed in a
clearing in the woods that has hundreds of trails to the clearing. People will only see
your sign if they have chosen to take a trail that leads to your sign.
Many web page builders have come away from the project of web site development feeling cheated and disappointed. From the standpoint of good business practice, you need to give serious thought to your web strategy and ask yourself these questions. How do I want my web page to serve my business or personal interests? How will I get people to walk up the trail to my site? How will I get them to return after a initial visit?
Let me help you find the answers to these questions. If you are a small business person interested in having a web page/site, I specialize in assisting start-ups in the development and design of their web strategy including staff training and site creation. This includes implementing Shopping Carts, Order Forms and other special requirements.
I will assist you in creating a custom site for your business, help you find an appropriate web hosting service, and develop and implement a plan to get your target market to come visit your page. Static sites, sites that are never updated, usually are not very successful. A site needs regular updating to keep it exciting. I will train you or your staff to use simple software to keep your site fresh and help you develop the skills to find new ways to encourage your target market to keep coming back for more. Once you have undergone the appropriate training you will not have to pay an outsider to maintain and manage your site, saving your valuable dollars.
MICHAEL MANISCALCO